21 SEO Tools that SEO Experts actually use in 2024

It’s hard to master SEO optimization, especially if you’re just getting started. Fortunately, finding the finest SEO tools is simply because we’ve collected a list of them all.

We polled over 30 SEO specialists to find out which software is the best and which keyword tracking tools are the most popular. You don’t have to try all of these tools; all you have to do is figure out which one is ideal for your company.

Why Use SEO Tools?

SEO tools help you get rid of the time-consuming work of keyword research and data analysis. You can use some method with these tools to find out what’s working and what elements of your approach. SEO tools will also give you insight into how you compare to your competition and where you have the greatest potential.

They are also able to allow you to track search success across countries, regions and languages.

It will get better. If you manage multiple websites, SEO tools can let you assess the effectiveness of each one on the fly. Many entrepreneurs who run many websites wind up entering a lot of information into spreadsheets and manually analyzing it.

However, as it quickly becomes overwhelming, the potential for false reports increases. Fortunately, SEO software can save you hours of work and deliver precise reports with a single click.

Best SEO (Search Engine Optimization) Tools

1. SEMRush: Marketing SEO Tools


SEMRush and other marketing SEO tools are common choices among SEOs. Experts like them because they make it easy to spot adjustments and assess new opportunities along with your rankings.

Domain vs Domain comparison, which allows you to instantly compare your website to your competitors, is one of the most popular aspects of this SEO tool.

If you’re looking for analytics reports to help you better understand your website’s search data, traffic, or even your competitors, you’ll be able to compare terms and domains. The on-page SEO Checker tool makes it easy to keep track of your rankings and get advice on how to increase your website’s performance.

According to Liraz Poston, Senior SEO and Content Manager at Outbrain, SEMRush is one of the greatest SEO tools. “My favorite SEO tool is SEMrush, which has a feature called “organic traffic analytics,” she explains.

This feature allows me to see all my most popular articles in one place, along with affiliate keywords, social shares, and more.

With word count. It gives me a quick summary of what’s working and where I should be focusing my efforts. I use SEMrush daily, and I love the tool. Its site audit to improve health is fun to use.

Since we started using SEMrush, we’ve seen a 100 percent improvement in the health of our site and a 15% increase in conversions from our content pages of it.”

Sign Up Link: Get Started with Semrush

2. Google Search Console

Google Search Console

Google Search Console is a free tool that allows anyone with a website to monitor and report on their site’s status in Google SERPs. Simply add a code to your website or check your website via Google Analytics before submitting your sitemap for indexing.

Although a Search Console account is not required to appear in Google’s search results, you may use it to control what is indexed and how your website is shown.

Search Console can help you understand how Google and its users view your website and assist you to adjust for better performance in Google search results as an SEO checker tool.

It’s particularly important for new websites because it allows site owners to submit web pages for indexing by search engines.

Sign Up Link: Get Started with Search Console

3. Ahrefs: SEO Keyword Tool


Ahrefs is one of the most used SEO tools on the Internet. When it comes to major website crawlers, it is second only to Google. Aahrefs’ site audit feature is the best SEO analysis tool available, and it’s hard for an SEO expert to get enough of it.

This tool will show you which parts of your website need to be improved so that it can rank higher in search engines.

You will use Ahrefs to determine the backlinks of your competition to use them as a starting point for your brand in competitive studies.

This SEO tool can also be used to locate the most linked content in your niche, verify and repair broken links on your website, and get an overview of your top-performing pages. (so you can see what information is coming in visitors).

Rider Growth Marketing Manager Syed Irfan Ajmal, is a big user of Ahrefs, an SEO keyword tool. “Ahrefs is undoubtedly our most preferred tool when it comes to many aspects of SEO such as keyword research, rank tracking, competitor research, SEO audits, viral content research, and more,” he says.

We include our own sites as well as those of our competitors. The tool then displays websites that link to our competitors but not from us. This helps us identify excellent link opportunities.

But it would not have been so easy if Ahrefs did not have the largest backlink database in the world. Ahrefs was instrumental in getting our site listed for several key keywords and increasing our monthly traffic to 350,000. “

Sign up Link – Get a Free Trial

4. KWFinder: SEO Keyword Tool


Long-tail keywords with less competition can be found using SEO keyword tools like KWFinder. This SEO tool is used by experts to find out the ideal keywords and generate backlinks and SERP analysis reports (Search Engine Results Page).

Their Rank Tracker application quantifies your rating and measures your progress based on a single metric. Plus, if that wasn’t enough, you’ll receive tons of new keyword suggestions to help you improve your website’s ranking.

George Perry, a bandwidth SEM expert, is a big fan of KWFinder. I appreciate that it not only gives me information about the keyword I was looking for, it also gives me good options for related phrases compared to the way I was originally looking for ( Volume, CPC, Difficulty, etc.).

I’ve been able to help my clients target not only those big, gaudy vanity terms but also terms that are lower in the funnel and targeted content addressing the questions they’re really asking. more likely to be converted.

Sign up Link – Get Free Trial

5. Moz Pro: SEO Software

Moz Pro

Moz Pro, an SEO software, continues to come across as one of the top SEO tools used by professionals. According to many experts, Moz was always up to date, despite Google’s constant algorithmic updates.

Others lauded Moz’s chat site, which they said always allows them to receive a thoughtful response to whatever questions they have.

Moz is a full-service powerhouse that can help you with keyword recommendations or site crawls. You can learn a lot about how well your website is working as well as how to improve it.

You can also download the free MozBar Toolbar to view your website’s statistics as you visit any page. If you are interested in learning more about SEO, you should attend MozCon, their annual conference.

The go-to SEO tool for Kerry Lindenmuth, marketing manager at the Kyle David Group, is none other than Moz Pro. “My favorite feature of the app is its ‘page optimization feature,'” she explains.

It outlines specific measures you can take to boost the SEO of each page of your website. It might say something like, “Include your keyword in the title of this page” or “Add an image with a keyword alt tag.”

By simply providing additional transparency, this technology has significantly benefited our client’s business. We can compare their site traffic and optimization with those of their competitors. We can look at all the pages and search queries for which their competitors rank well and adjust our web strategies to compete with them.

Without a tool like Moz, SEO becomes a guessing game. You don’t know where you excel and where you can use some work.”

Sign up Link – Get Free 30 Days Trial

6. Ubersuggest: Keyword Tracking Tool


Ubersuggest is a free keyword-search tool created by Neil Patel that helps you identify keywords as well as the search intent behind them by displaying top-ranked SERPs.

With hundreds of ideas from our free great keyword tool, you can identify the ideal words to employ on your website from short to long-tail phrases. Keyword volume, competition, CPC, and seasonal trends are among the metrics Ubersuggest offers in its reports. This tool can help you decide if a keyword is worth targeting and how competitive it is for both organic SEO and paid PPC.

Sign up Link – Get Free Trial

7. Answer the Public: Free SEO Tools

Answer the Public

You can quickly identify topics for your blog to write about by using a free SEO tool like Answer the Public. I have previously used this tool to build articles around specific keywords to improve my online rankings. Let’s say you are in the fitness industry.

This free SEO tool can be used to build content around keywords like fitness, yoga, jogging, crossfit and exercise, and can be used to cover the whole spectrum. This is great for discovering featured snippet opportunities.

If you engage a freelancer to write content for you, all you have to do is download this list and send it to them. It will only take you five minutes, making it one of the most expedient ways to generate SEO themes for new websites.

Answer the Public, according to Matt Jackson, head of content at Wild Shark, is one of his favorite free SEO tools. “When building SEO content for a site, one of my favorite tools is”, he says. The best feature of the tool is that it displays the list of questions that the web visitors are asking about a specific word.

When I’m running out of really useful content ideas or writing a FAQ page, it gives me tremendous insight into what people are looking for. This is not only good for SEO content; This also means our customers can answer questions on their site, reduce the number of customer service calls, and give more authority to one page and company.

And here’s a quick tip: Instead of pressing to see the question wheel, press the data button to avoid neck pain.”

Sign up Link – Get Free Trial

8. Spyfu: Free SEO Tools


While Spyfu’s premium version is great, many of our experts have praised its free features. If you are just starting out, you can move on to paid features as your business grows.

You can quickly see how many times a keyword is searched each month and determine how challenging it is to rank for that keyword. You can also check your competitors’ keywords to see which keywords they use.

You can also use Google Ads to search your competitors or your website to see how many organic keywords they have, how many monthly clicks they get, who their paid and organic competitors are, and what they do. Which Google Ads campaigns are you running? It is one of the most in-depth SEO analysis tools available.

Spark Design’s senior project manager, Adele Stewart, can’t get enough of the SEO program SpyFu. “I’ve used SEMrush and Agency Analytics in the past, but SpyFu outperforms my clients’ competitors,” she says.

SpyFu has a lot of great functions, but my personal favorite is the SEO research component. You can enter a competitor’s domain and get information about their SEO strategy.

You can compare how much they pay for keywords, how well they rank, study their primary keywords, and even evaluate their keyword groups. My client’s SEO success is largely due to the use of SpyFu. There’s more to track and report, and I don’t have to spend as much time researching as I did with previous SEO tools.

SpyFu collects the information I need and organizes the reports in a style that appeals to my customers. I’ve already seen an increase in indexing and ranking for keywords we hadn’t considered.”

Sign up Link – Sign up Now

9. VoRank: SEO Ranking Tool


Voorank, a leading SEO analysis tool, offers both free and paid options for tracking and reporting marketing data. You can enter the names of your competitors to see the keywords they are following so that you can target them.

To optimize for consumers and search engines in the best possible way, try to learn how keywords perform over time.

Most important, identify what your website lacks, both technical and content. Voorank can help you identify duplicate content, downtime and security issues, as well as provide recommendations on how to resolve them.

Sign up Link – Get Free 30 Days Trial

10. Majestic: Marketing SEO Tools


According to experts, Majestic is one of the biggest marketing SEO tools. It has a plethora of useful features like The Majestic Million, which displays the ranking of the top million websites. Is your website one of those that bite?

The Site Explorer function gives you a quick overview of your site as well as the number of backlinks. It can also be used as an SEO keyword tool to determine the best keywords to target, with capabilities such as site comparison and rank tracking.

SEO Tool Majestic is recommended by Ryan Skollon, SEO consultant at “My favorite SEO tool is Majestic, which allows you to verify the backlinks of the website you specify,” he explains.

My favorite feature is the ability to compare multiple SEO metrics such as trust flow, domain count, and external backlinks count by linking your client’s site and a set of competitors.

Not only does this help us understand [customer customization] defects, but it also creates a straightforward table that we provide to our customers so that they can understand the issues and how they compare to their competitors.

We also use Majestic to audit competitors’ backlinks because we can often identify a few quick wins before moving on to other link-building strategies.

Sign up Link – Get started for Free

11. Google Trends: SEO Checker Tool

Google Trends

Google Trends has been around for a long time but it is rarely used. Not only does it provide information on a word, but it also provides important insights into trends in the topic, which can be useful at any point in a company’s growth.

Search keywords in any country to get information about them, such as top searches, increasing queries, interest over time, and geolocation by interest. If you are not sure whether trends are right for you, this is the best SEO tool to use.

Sign up Link – Get Started with Google Trends

12. SEOQuake: Free SEO Tools

SEOQuake: Free SEO Tools

SEOQuake is widely considered to be one of the greatest free SEO tools available. This Chrome extension is an SEO checker that runs on-page site audits, evaluates both internal and external links, and does website comparisons to see how you compare to your competition.

Keyword analysis, such as keyword density, an easy-to-read SEO dashboard, and an export option that allows you to easily download and share data to important members of your team, are among other features of this SEO analysis tool. are from.

Brin Chartier, a digital marketer, and SEO content producer, is a big fan of SEOQuake, a free SEO tool. “I enjoy a good browser extension, and SEOquake is a great free SEO tool for fast SEO analytics on any website or SERP,” she explains.

I can conduct on-page SEO audits for myself or competitors in a matter of seconds, and the SERP Overlay tool is a great visual representation of important page metrics that I can export to CSV and share with my team. This program saves me hours of labor, which I can put to better use by writing SEO-optimized content.”

Sign up Link – Get Free 30 Days Trial

13. Siteliner: SEO Analysis Tool

Siteliner: SEO Analysis Tool

Siteliner is a duplicate content checker application that can help you detect duplicate content on your website. What is duplicate content, exactly? Content that is similar to that found on other websites. Google penalizes websites that use it.

You can scan your entire website with SEO tools like this one to look for duplicate content, broken links, average page size and speed, number of internal links per page, and more. It also compares your website against the average of all the websites that have been evaluated with this tool, so you can see where you stand.

SEO tool Siteliner is recommended by Tice Gordon, Search Engine Marketer at Kumo Digital. “Whenever I am presented with a new site, Siteliner is one of my go-to SEO tools,” he says.

If done effectively, identifying and resolving potential issues increases quality and value, reduces cannibalism, and provides additional context to a given page, which is the whole point of employing this tool.

Can’t complain about a free (paid version with more features) tool that lets you check duplicate levels, broken links, and reasons for ignoring pages (robots, no-indexes, etc.) allows. Duplicate Table of Contents The key feature here is that Siteliner outperforms any others I’ve seen. It displays URLs, matching words, percentages and pages simply and intuitively.

Since it’s clever enough to drop pages with no index tags, it’s a safe assumption that the vast majority of pages with a high percentage of no index tags will need to be dealt with. I’ve seen too many e-commerce sites that rely on manufacturer details, service sites that want to target multiple regions with the same language, and sites with only thin pages – and why?

Sign up Link – Get Free 30 Days Trial

14. Fat Rank: SEO Tools

Fat Rank: SEO Tools

SEO Fat Rank, a Chrome extension, makes it simple to analyze the performance of your website. This SEO keyword tool will tell you how well your keywords are performing.

You can use keywords to narrow down your search and see your rank per page for each phrase you optimized for. It will tell you that you aren’t ranking for that term if you aren’t in the first 100 results. This data enables you to better optimize your website for that keyword and make any improvements.

Blake Aylott, an SEO expert at Project Build Construction, has a favourite free SEO tool that few people are aware of. “Fatrank is the name of the SEO tool. It’s a Chrome extension that displays the rank for any search query you type as well as a URL when you’re on that URL.

I can simply type in a keyword to see how I am currently ranking for it. It’s quite accurate and up to date. When clients want to know their current rating for something, the tool is a lifesaver since I can tell them with 100 percent accuracy. A fat Rank is a free tool that should be in any SEO’s toolbox.”

Sign up Link – Get Free 30 Days Trial

15. Keywords Everywhere: SEO Keyword Tool

Another useful SEO Chrome extension is Keywords Everywhere, which gathers data from multiple SEO tools such as Google Analytics, Search Console, Google Trends, and more to help you find the best keywords to rank for.

These free SEO tools make choosing the optimal keywords for your website much easier. Rather than browsing through many websites each day, you may save a lot of time by using just one application.

Get Found Madison’s Eagan Heath is a big admirer of the SEO tool Keywords Everywhere Chrome plugin. “It allows both myself and my clients to monitor monthly U.S. keyword search traffic straight on Google, which helps come up with blog topic ideas,” he says.

It also allows you to bulk upload keyword lists and view data that Google now hides behind huge ranges unless you pay for Google Ads. “Amazing value for a free tool!”

Sign up Link – Get Free 30 Days Trial

16. Screaming Frog: SEO Tools Online

Screaming Frog: SEO Tools Online

Ribbit, Ribbit Experts consider Screaming Frog to be one of the top SEO tools available online. They appreciate how much time they save while using this application to execute site audits because it analyses your website so quickly.

Everyone we spoke with felt that Screaming Frog provides insights faster than most SEO tools available online.

This tool also alerts you to duplicate material, problems that need to be fixed, incorrect redirections, and spots where link building may be improved. Top SEO specialists rated their SEO Spider tool as the finest feature.

The SEO tool Screaming Frog is a favourite of Jon Hoffer, Director of Content at Fractl. “I wouldn’t be able to do my work without it,” he says. It allows me to crawl client and competitor websites to acquire a broad picture of what’s going on. In one spot, I can check for 404 errors, find word counts, get a list of all title tags and H1s, and access analytics data.

At first inspection, I can identify where quick improvements may be made and which sites are generating traffic. It’s everything there, whether meta descriptions are missing, title tags are repeated across the site, or someone mistakenly non-indexed some pages. I also enjoy being able to pull specific info from pages.

I was just working on a directory and needed to know how many listings were on each page. With Screaming Frog, I was able to pull that data and compare it to analytics data. It’s useful to know what your competitors have on their websites.

This is a fantastic resource for content ideas. Overall, Screaming Frog allows me to conduct a quick audit and have a better grasp of what’s going on.

It shows opportunities for quick victories as well as useful information. I can tell if site migrations went smoothly or not; they rarely do. I can also prioritize jobs now that traffic data is included.”

Sign up Link – Get Free 30 Days Trial

17. Serpstat: All-in-one SEO platform


Serpstat is a growth-hacking platform that helps you achieve your SEO, PPC, and content marketing objectives. Serpstat will be a terrific choice if you’re seeking an economical all-in-one tool to tackle SEO duties, assess competition, and manage your staff.

Many professionals are now using the program because it has keyword and competitor analysis data for all of Google’s global areas. Serpstat is also well-known for its impressive features. The most popular is a tool called Missing Keywords, which shows you which keywords your competitors are ranking for in the top 10 search results but you aren’t.

“I’ve used a lot of keyword research and analysis tools in the years I’ve been working in digital marketing, and a lot of them have become lossy and tried to diversify into different things, losing focus on what people primarily use the tool for,” says Dan Taylor, Senior Technical SEO Consultant & Account Director at, who switched to Serpstat after trying other tools: “I’ve used a lot of keyword research and analysis tools in the years.

Sign up Link – Get Free 30 Days Trial

18. Bonus Tool: Incognito


Switching to Incognito mode and conducting Google searches will provide you with unbiased, “clean” searches that will help you understand what your users see and get when searching for terms.

When you use the autofill options, you will be presented with ideas for semantic keywords to employ. Searching in Incognito is one of the best free SEO tools since it reveals you where you genuinely rank on a results page for a specific query.

Sign up Link – Get Free 30 Days Trial

19. The Hreflang Tags Generator Tool

 Hreflang Tags Generator Tool

Limitations: Create hreflang tags for your multi-language/multi-country site None

You’ll need to properly set up your hreflang tags if your site targets different countries or languages. Unfortunately, it’s very easy to make a mistake, which might lead to problems with your website.

Enter your website’s URL, language, and country, and the application will automatically produce the appropriate hreflang annotations.

Sign up Link – Get Free 30 Days Trial

20. Screaming Frog SEO Log File Analyser

Screaming Frog SEO Log File Analyser

Your log files should be uploaded and analysed.

Limitations: There are a total of 1,000 lines available.

You can go into your website’s log files to see what Googlebot is doing on your site if you’re curious. You can accomplish this for free with Screaming Frog’s Log File Analyzer.

SEOlyzer is an alternative.

Sign up Link – Get Free 30 Days Trial

21. Copyscape


Examine your website for duplicate content.

Limitations: Only the first ten results are displayed.

Copyscape will tell you where else that information can be found online if you provide it a URL for a blog post or a website. You might obtain some results that need to be followed upon to help you get your SEO in line.

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