Over the last two years, the market for web ads has risen. Every year, businesses of all sizes have raised their annual marketing budgets for online services.
Search engine ads, of course, play a large part in this field. Though Google doesn’t release the total amount businesses spend on search ads, we can safely assume it’s astronomical. Despite the fact that Google dominates search and paid ad sales, Bing is a site that can not be overlooked.
Bing Ads, now known as Microsoft Advertising, can be beneficial for your business in several ways. Here are some reasons why Bing Ads can be good for your business.
Benefits of Bings Ads are good for your Business
1. It’s Expanding
Although Google’s market share is shrinking, Bing is gaining ground at a breakneck pace.
2. There is a Lower Level of Competition
Since there are far less companies advertised on Bing than on Google, there is far less competition.
3. It is less Expensive
It is therefore less costly to market on Bing due to the reduced competition. While it’s difficult to say just how much cheaper Bing is, it seems to be dramatically so with more queries. Users show a 35 percent reduction in cost per click on average. It’s even quicker to get to the top of the search pages.
4. You Have More Authority
Allowing different campaigns to run in different time zones or languages within an ad community level makes ad scheduling much simpler and more flexible. Simply put, it saves you time and headaches when it comes to reorganizing ad campaigns.
5. It Has Greater Transparency
Bing helps companies to see which search partners are bringing visitors to their site via paying search partner ads (advertising through Bing on third-party affiliates). Their monitoring also helps you to spot ineffective or unethical search alliances. You should get rid of those that you don’t like.
Bing Ads allows you to extend your online advertising reach beyond just Google. Bing is the second-largest search engine in the world, and its search network also powers Yahoo and AOL search. By advertising on Bing Ads, you can connect with a significant audience that may not be reached through other platforms.
While Google Ads dominates the search engine advertising market, Bing Ads has relatively less competition. This means that there might be more opportunities for your business to gain visibility and reach potential customers at a lower cost per click.
Bing Ads generally have a lower cost per click compared to Google Ads. This can be particularly advantageous if you are operating in a highly competitive industry or if you have a limited advertising budget.
Bing Ads provides various targeting options, including demographic targeting based on factors such as age, gender, and location. This allows you to refine your advertising campaigns and reach your desired audience more effectively.
Microsoft Advertising is tightly integrated with other Microsoft products and services, such as Windows, Xbox, and Outlook. This integration allows for cross-platform targeting and gives you the opportunity to connect with users across multiple devices and platforms.
Bing Ads offers ad scheduling options, allowing you to specify when your ads are shown. Additionally, you can target specific geographic locations, enabling you to focus your advertising efforts on particular regions or locations that are relevant to your business.
When you advertise on Bing Ads, your ads can appear not only in the search results but also on Bing’s network of partner websites. This increased visibility can help increase brand awareness and attract potential customers.
It’s worth noting that the effectiveness of Bing Ads may vary depending on your industry, target audience, and specific marketing goals. It is often recommended to incorporate Bing Ads into your overall advertising strategy to complement other platforms like Google Ads, ensuring comprehensive coverage of your target audience.